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The market for new ways to fund mobile user acquisition is exploding. But there is still a lot of confusion among publishers about the different financial products and how to understand the pros and cons of each of them. We created this definitive guide to funding mobile user acquisition to...
In the fiercely competitive mobile gaming landscape, marketers are constantly seeking strategies to better understand their metrics and enhance their chances of success. A critical, yet often overlooked, aspect of this is the concept of duration. In an environment where ROI positive user acquisition is hard to achieve, understanding not...
Until ad networks raise their game and figure out how to use the financial information widely available to them to evaluate credit risk in a much more dynamic way, structural their inefficiencies in the ecosystem will continue to persist. This hurts not only their own ads business, but also curtails...
Until ad networks raise their game and figure out how to use the financial information widely available to them to evaluate credit risk in a much more dynamic way, structural their inefficiencies in the ecosystem will continue to persist. This hurts not only their own ads business, but also curtails...