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Debt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as founders seek alternative sources of capital to fund their growth. Rather than relying purely on equity financing which is dilutive to their ownership positions, they are increasingly seeking more...
The market for new ways to fund mobile user acquisition is exploding. But there is still a lot of confusion among publishers about the different financial products and how to understand the pros and cons of each of them. We created this definitive guide to funding mobile user acquisition to...
For mobile app and game founders looking to fund user acquisition (UA) on Google, Meta, AppLovin and other ad platforms, venture debt can seem like an attractive non-dilutive alternative to equity. We have spoken to a number of companies who used venture debt as a way of funding their growth...
In the fiercely competitive mobile gaming landscape, marketers are constantly seeking strategies to better understand their metrics and enhance their chances of success. A critical, yet often overlooked, aspect of this is the concept of duration. In an environment where ROI positive user acquisition is hard to achieve, understanding not...
Until ad networks raise their game and figure out how to use the financial information widely available to them to evaluate credit risk in a much more dynamic way, structural their inefficiencies in the ecosystem will continue to persist. This hurts not only their own ads business, but also curtails...
Until ad networks raise their game and figure out how to use the financial information widely available to them to evaluate credit risk in a much more dynamic way, structural their inefficiencies in the ecosystem will continue to persist. This hurts not only their own ads business, but also curtails...