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Debt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as founders seek alternative sources of capital to fund their growth. Rather than relying purely on equity financing which is dilutive to their ownership positions, they are increasingly seeking more...
For mobile app and game founders looking to fund user acquisition (UA) on Google, Meta, AppLovin and other ad platforms, venture debt can seem like an attractive non-dilutive alternative to equity. We have spoken to a number of companies who used venture debt as a way of funding their growth...
In the fiercely competitive mobile gaming landscape, marketers are constantly seeking strategies to better understand their metrics and enhance their chances of success. A critical, yet often overlooked, aspect of this is the concept of duration. In an environment where ROI positive user acquisition is hard to achieve, understanding not...